Arrival.
At what point does a premium journey begin to communicate care?
Research
Every journey is experienced through hundreds of ordinary interactions.
Most are designed. Few are truly examined.
The field
Five recurring moments.
Objects.
Which ordinary objects most strongly influence perceived quality?
Touch.
Which physical interactions shape judgement before language does?
Transition.
What happens to the experience between carefully designed environments?
Memory.
Which moments remain long after the journey ends?
Position